WHY THIS STRANGE NAME?
Zero:Zero stands for the score at the beginning of a new game.
The game here being brand communication and design. In which the rules are fast changing.
Even as you read this.
– used to be that one slide you added at the end of your 173 slide presentation. Now digital is the life your audience leads.
– used to be what got the masses’ eyeballs. Now it’s what the masses swipe with their fingers 24x7.
– used to mean the piece of parent company pie you got. Now it means people spreading your work.
WHO ARE THE GUYS BEHIND ZERO:ZERO?
Two of us make the core of this agency, each with 20+ years.
Kumar Subramaniam
[Account Management & Strategy]
Kumar likes immersion. Into brand philosophies, thick books and the occasional belt of Jim Beam. He has headed many big accounts, spearheaded offices across agencies (traditional and non), and often heads for the seas (to clear his head, he says).
Kumar likes immersion. Into brand philosophies, thick books and the occasional belt of Jim Beam. He has headed many big accounts, spearheaded offices across agencies (traditional and non), and often heads for the seas (to clear his head, he says).
Kaushik Roy
[Creative & Content]
Kaushik has led creative mobs across agencies, taught at a communication school, helped build some iconic brands and won some awards, on the highway of his advertising life. He is writing his debut novel, set in the mighty Himalayas, about a man's spiritual journey.
Kaushik has led creative mobs across agencies, taught at a communication school, helped build some iconic brands and won some awards, on the highway of his advertising life. He is writing his debut novel, set in the mighty Himalayas, about a man's spiritual journey.
WHAT KIND OF WORK IS OUR THING?
Work that can be summed up as riveting storytelling in these attention-deficit times.
Stories made of 140 characters or 30 seconds or anything in between or beyond.
Because we believe there’s no line between traditional and non-traditional work.
There’s only work that works.
Work that gets shared, discussed, even taken up and co-owned by the crowd.
On social media, at social watering holes or by the society at large.
- 1) A tvc to promote an app.
- 2) A web-film for an on-ground activity and seed it on social.
- 3) Breakthrough digital campaign around traditional ATL.
OUR WORK
Video to get people to vote
The story of a perennially absent person who is present when it matters.
Video to get people to vote
Physically challenged people who dare to dream big because of their power to vote.
Launch of BQ Blue
Creating a distinctive position and tone to address the CXOs and market movers.
Brand TVC for Haier AC
Brand TVC for Onida AC
Replacing the age-old brand mascot, the Onida devil, with its antithesis.
India launch TVC for Zespri kiwifruts
Mixing education with entertainment, Using "Munni" of Bajrangi Bhaijaan fame.
Series of prank videos for social media - Ghost
About 40 million views, across 6 prank videos. Pleasantly zurprising!
Series of prank videos for social media - Glitter
About 40 million views, across 6 prank videos. Pleasantly zurprising!
Series of prank videos for social media - Clothesline
About 40 million views, across 6 prank videos. Pleasantly zurprising!
Series of prank videos for social media - Potted Plant
About 40 million views, across 6 prank videos. Pleasantly zurprising!
Series of prank videos for social media - Dummy Chair
About 40 million views, across 6 prank videos. Pleasantly zurprising!
Series of prank videos for social media - Exercise Weights
About 40 million views, across 6 prank videos. Pleasantly zurprising!
Posters & Packaging
Launch outdoor campaign (Budget)
Taking up the most important national issue of employment
Women's Day video for social media
Won a silver at the recent Indian Marketing Awards
Brand TVCs for Choice Financial Group
Simplifying financial messaging for the vast Indian populace
Brand TVCs for Choice Financial Group
Simplifying financial messaging for the vast Indian populace
B2B communication for Scatter
Giving the new-age content aggregation company a unique voice.
Corporate Identity for Smart Card IT Solutions Ltd.
WHAT'S OUR WORKING MODEL?
"Constant Center + Changing field".
We two make the constant center.
We've created a field around us, of professionals in tech, analytics, video, social.
We involve them as per projects. But end of day, the two of us are accountable.
SOME BRANDS WE’VE HELPED BUILD
WHAT NEXT
We would love to share more details and some of our thinking and work. Face-to-face, over a coffee. With scores of Zero:Zero.